`Little Treasures` promo give kids special treatment at Mexico`s newest hotel chain
Released on = May 16, 2006, 12:17 pm
Press Release Author = Mexican Pacific Marketing
Industry = Media
Press Release Summary = Now kids will feel as ever on their next vacation: Number One
Press Release Body = FOR IMMEDIATE RELEASE
MANZANILLO, Mexico (May. 16, 2006) - The youngest visitors to Mexico's newest hospitality brand will have plenty to brag about when they return from sunny tropical vacations at any of Tesoro's three Pacific Coast properties, where new kid-oriented "Little Treasures" services ensure they get plenty of pampering.
"Lots of times kids get overlooked in family vacations where services cater to the paying customer, their parents," explains Vice-President of Operations Wayne Merritt. "The whole intention of 'Little Treasures' is to make kids feel they're number one the minute they step inside a Tesoro property."
Beginning in June, kids aged four to 12 years will receive a special check-in experience at Tesoro Los Cabos, Tesoro Manzanillo and Tesoro Ixtapa: they will sign in at kid-friendly counters at reception complete with plastic "booster" stairs for smaller tykes to climb up to fill in their own registration cards.
Little VIPs also receive a welcome package treasure trove that includes a beach bag, tote or backpack, an activities coloring book full of puzzles, games and stories, multi-colored crayons, a beach toy, and some snacks. The pack comes with an exclusive invitation to join the Kids Club (*available at Manzanillo and Ixtapa locations) and a special bracelet that acts as entry to the Corsarios Kids Club. The word 'corsario' refers to a brigadier or privateer of the sea and plays off the fun pirate theme of Tesoro's image
The Corsarios Kids Club at Tesoro Manzanillo and Tesoro Ixtapa features supervised games and activities run by trained counselors that keep children active, happy and entertained while parents relax. "Little Treasures" debuts a new element to the club, weekly supervised "movie nights" that give parents an extra evening off. G-rated films appropriate to the age group of the children will play and fresh popcorn, soda and movie snacks will recreate an authentic cinematic atmosphere.
But the Tesoro Resorts kid-geared "Little Treasures" VIP treatment doesn't end when the vacation is over. When kids register at check-in they are entered in the Corsarios Birthday Club which has them receive a postcard greeting one month prior to their big day as well as an e-greeting the day of their birthday sent to the email address filled in on their registration card.
Tesoro Resorts launched earlier this year with new management which rebranded of three former Costa Real Pacific Coast properties under a new name which means "treasure" in Spanish and reflects an emphasis on emotional connections and the preciousness of fleeting moments in time.
ABOUT TESORO RESORTS The new resort chain, Tesoro Resorts, launched in 2006 with three all-inclusive Mexico properties in Los Cabos, Manzanillo and Ixtapa (former Costa Real Pacific hotels) emphasizing extraordinary value, striking surroundings and 'treasured moments' with family, friends and loved ones. Steadfast Resorts International (SRI) is a privately owned resort management consortium headquartered in Newport Beach, California. For more information or reservations at Tesoro Resorts, visit www.TesoroResorts.com or call 1-866-99TESORO.
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